how do you decide on the color scheme for your next project?
is it the client’s favorite color? is it the mood you’re in?
is it because it’s grey outside? it can be all those factors.
give the client color scheme choices… based on your experience and always remember to add that extra something… the surprise that will make your client stand out and convey to their audience “look at me. i can fill your needs”.
how do you see your company?
how does your customer see your company or do they?
do you see yourself the way your customers see you?
are you giving the impression your company is something it’s not?
your image is what attracts customers to you and your image starts with your logo. deciding who you are and how you want to be perceived by your customer is the crux of branding. what part of the industry market do you want to serve? Once you answer these questions then the fun begins.
your logo should reflect who your company is. through the use of colors, fonts, and images. these elements convey information about your company. below is the logo for peak possibilities, llc. playfulness and fun were important pieces of information that the client wanted to convey. the logo we designed conveys fun through the use of bright colors and playful fonts. these elements contribute to the impression that the coaching event will be fun. the workshops are actually called playshops.
